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FOBT NEWS ARCHIVE
Roy Howell, Chairman of the Games Media Group, has called for like-minded game content creators to get around the table with the designers at Global, Channel 1 and Voodoo, in order that their combined expertise can be focussed on driving up cashbox performance where revenue can be shared.
This market is going through a process of continuous change, says Roy, but one thing is certain, wherever these terminals are located, and whatever the permitted stake and prize levels, they will need to deliver compelling games in order to succeed. So, unlike others who face uncertainty, we know the precise challenge that faces the content provision specialists, and that is to design consistently appealing and statistically well-managed games.
As a leading content development group, with a massive experience in pay-to-play gaming, amusement and skill games, Games Media is keen to increase its involvement in FOBT. However, as Chairman of a Group that is committed to collaboration, Roy is quick to acknowledge areas where others can contribute to a better end result. �We will not be Jack of all Trades. We have specific areas of specialisation, and always want to meet others who also focus on that which they know best. By working alongside such people, in areas such as casino games for example, we can bring superior collective solutions to what will be a hungry FOBT market.
Anybody with first-hand experience of FOBT knows that roulette games have so far dominated the cashbox. As the �purest� and best understood fixed odds experience, this was inevitable. The challenge facing content developers is to produce a game that can sit alongside roulette, enhancing an overall menu and delivering revenue levels that justify its existence to all involved. Roy believes that this is a huge challenge, and that shared expertise will be essential. It�s about working together to establish a market in which we can all compete, he explains, as opposed to trying to knock each other out before the first round is over. I�ve seen that happen before, and it�s a short-term approach that produces no long-term winners.
The final point that proven developers might like to consider is the emergence of IND:E Games Media�s imminent new interactive networkable digital entertainment terminal, the first sighting of which will be at ATEI 2004. This is a truly versatile video vehicle, says Roy, and we are looking forward to talking to anybody who believes that their games can contribute to a menu, be it gaming, amusement or skill based content.
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