Coral.co.uk launches new football betting technique

Coral.co.uk has launched a new way of betting on football in the UK. It has teamed up with FSB Technology to allow customers to bet on the performances of individual players rather than just on the outcomes of a match.

The new betting technique combines a fantasy league element with fixed-odds betting. The chief executive of FSB, Dave McDowell, said that FSB is “creating new ways” for fans to bet. He called Coral a “genuine industry leader”, and said that the new form of betting will “appeal to millions of enthusiasts”.

Coral will rate players based on a number of factors, including assists, passes and goals, and customers will be able to bet on the best performing players on any given day. Live points updates will be given throughout the game and commentary will be provided by Jeff Stelling.

The head of football at Coral, Nick Goff, described player-performance betting as a “genuinely innovative and new product”. He also expressed his hope that it would give the company an advantage over its rivals for the new season.

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